In an effort to improve the dental hygiene habits of the UK, Oral B has launched their Smart Series Electric Toothbrush. The toothbrush communicates with a smart phone app to promote better more efficient tooth brushing. Users can select from multiple brushing modes, such as sensitive, deep clean, daily clean, tongue cleaning, whitening and gum care. The toothbrush hit the UK market today. For the full article please, click here.